Hollywood has come up with a lot of clever marketing schemes, and this has to be one of the best.
With Devil's Due hitting theatres this Friday, 20th Century Fox decided to unleash an animatronic devil baby on the streets of New York. The below video shows the results. And it's pretty damn cool. Between this and the Carrie coffee-shop prank from late last year, movie marketing is headed in a new direction. A Punk'd direction.
Now all they gotta do is build a giant lizard and have it stomp the shit out of downtown Tokyo. I would pay big money to see that.
Devil's Due is a found-footage horror film directed by Radio Silence and starring Zach Gilford and Allison Miller. Our interview with Radio Silence also hits this Friday.
Source: The Wrap