The times they are a changing, as Warner Bros and Universal Studios look to shorten the length of time a film plays in theatres, in favour of a quicker jump to digital and the home market. When I was a wee lad, it wasn't unusual for a movie to stick around our local cinema for weeks, even months. I remember Raiders of the Lost Ark playing in town for 30 to 40 weeks - that's seven or eight months! The last movie I remember getting such a long theatrical run was Titanic, which played for almost a year.