My "spidey sense" is tingling. I think Sony is attempting mighty hard to create a comic-book universe to rival that of Marvel Studios ! Remember that feeling you got while watching Iron Man 2, where it seemed less like you were watching an actual, self-contained film, but instead were witnessing blueprints being laid out for a future franchise? It suffered because it was far too interested in what lay down the road. Welcome to The Amazing Spider-Man 2!